THE Unplugged Socials PLAYBOOK
I built an audience of 200,000 followers and I generated over £40,000 in my first year, working less than 5 hours per week. The opportunity now is huge but it won't be long until others catch up, so don't miss it! I've laid out the exact strategies I used to build a 200,000-follower page, in this 70-page field manual for building a niche community on Facebook in 2026.
WHY THIS EXISTS
I built Golf Unplugged from nothing. No paid ads. No agency. No creator-economy course. Just a Facebook page, a niche I cared about, and an instinct that everyone giving advice on the internet was wrong.
It started as a hobby in 2018. When COVID hit and I lost my job, it became my only option. I decided to find out how far the page could go if I ran it like a real business.
I went all in. Researched relentlessly, tested everything, learned through trial and error. Some experiments crossed the line and got the page temporarily suspended a couple of times (don't worry, I left those out!).
In the first year of taking it seriously, the page crossed 200,000 followers and produced over £40,000 in revenue. Built 100% organically. The community is real. The engagement is real. The business behind it pays my bills.
Need proof? The page is here.
This playbook is what I built along the way. The eight frameworks, the 90-day plan I'd run if I started over tomorrow, the hooks I still use, and the things I'd do differently with hindsight.
SO YOU THINK FACEBOOK IS DEAD?
Four things the TikTok-obsessed creator-economy crowd keeps quietly missing.
Facebook pages with a strong niche identity still get real organic reach. Most people writing about the creator economy don't see this, partly because the loudest voices on TikTok are TikTok-native themselves and have no reason to look elsewhere.
A Facebook page builds equity over time. You can hand it off, grow a team behind it, build a brand with it. It isn't tied to your personal name and face. That's a kind of durability you can't get on TikTok or Instagram.
Brand partnerships, creator monetisation, affiliates, digital products, subscriptions, services. They stack on the same audience. The playbook covers each one and tells you roughly when each becomes realistic.
Look around. Every creator-economy guru is pushing TikTok or YouTube. Almost nobody is teaching Facebook properly. A platform with low competition and good monetisation is exactly where you want to be building.
Part one makes the case for Facebook in 2026. Part two walks through Golf Unplugged as a real case study, including the niche-selection matrix, the page-identity stack, and the things I got wrong before I got them right. Part three is the operational mechanics: hook architecture, content cadence, engagement velocity, the cross-platform feeder, and the Group Multiplier. Part four covers the five revenue streams and how to layer them. Part five is the day-by-day 90-day plan you'd run if you started today.
By the time you finish:
You have a niche, a posting rhythm, a way to write hooks, a way to monetise, and a way to tell whether any of it is working. Most creator courses stop where this one starts.
THE FILTER
I'll send you the first three chapters of the playbook. Twelve pages. The case for Facebook in 2026, why nobody is fighting for it, and what 200,000 followers and £40,000 in twelve months looks like on the platform everyone left. Yours to keep, even if you decide the full playbook isn't for you.
QUESTIONS WORTH ASKING
Yes. It’s actually written for you. The first three chapters assume you’ve never run a page in your life. The 90-day plan in Part V is built for someone starting today with zero followers and no idea what their niche is. By the end of it, you’ll have one.
No. The playbook makes the case that Facebook is the best platform for niche community building right now, but it doesn’t tell you to abandon TikTok if it’s already working. Run both. Most of the frameworks in here (niche selection, hook writing, posting cadence) transfer to TikTok directly anyway.
I can’t tell you. Anyone who can is making it up. It depends on your niche, your content, and how often you post. What I can give you is Golf Unplugged’s actual timeline. The months where nothing happened. The points where growth turned. The things I changed when it stalled. You’ll have a real example to measure yourself against instead of a marketing promise.
No. Golf Unplugged got to 200,000 followers without a single piece of face-to-camera content. Niche pages where the page itself carries the brand (rather than a personality) work really well on Facebook. The playbook covers the trade-offs of going page-led versus founder-led so you can pick the right one for you.
Almost certainly. The Niche Selection Matrix in Chapter 5 scores 50 candidate niches across fitness, finance, parenting, trades, hobbies, business, lifestyle and a few more. Golf was mine because it scored well for me. The framework picks yours, with the working shown so you trust the answer.
Doesn’t matter. The frameworks are platform-agnostic and the playbook works for any English-speaking market. Australia, Canada, Ireland, South Africa, India, Singapore, the Caribbean, anywhere Facebook is properly used. There’s only one chapter that gets geographic, and it gives you the principle plus how to localise it.
Most £500 creator courses are TikTok-focused, written by people whose audience is rented from the algorithm, padded with theory, and priced high so the buyer feels it must be valuable. This one is £37 because I want it to actually be read. It’s Facebook-specific, written by someone who genuinely built a 200,000-follower page on his own, and short enough to finish in a weekend.
It’s a price that I believe makes you feel committed enough to actually use it, but not so much that it will put people off from giving it a go (It will be most people's first ever playbook they've purchased from me).
I also like odd numbers
THE GUARANTEE
If the playbook doesn’t change the way you think about building an audience, email me. You don’t need to fill in a form or tell me why. I’d rather you walk away with what you learned than feel like you wasted £37.
READY TO GET STARTED?
30-day refund if you're not satisfied · No questions asked
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